Is Your Conversion Tracking at 100%?
Most Meta advertisers run on the Meta pixel alone, so iOS, Safari, and ad blockers eat conversions before Meta ever sees them. Take three minutes to get your free score out of 100 and see exactly what’s slipping through. No cost, no account access.
Takes about 3 minutes. No account access required.
Get your free score and a personalized plan to fix your tracking, backed by my 1-year money-back guarantee.
Built for regulated verticals
Most advertisers land here. Where do you?
Your dashboard is lying to you, and it’s not its fault.
Meta Ads Manager shows you a clean cost per lead. It looks fine, so you keep scaling. What it can’t show you is how many of those conversions Meta saw, how well it matched them to real people, and whether they ever became customers.
Pixel-only is leaking.
Browser tracking loses conversions to iOS, Safari, and ad blockers before Meta counts them.
Meta optimizes on partial data.
Fewer clean signals means worse audience matching and higher real costs.
Reported CPL beats reality.
The number on screen is not your true cost per quality lead.
You can’t fix what you can’t see. And you can’t see this from the dashboard.
What the gap actually costs you.
Picture a typical month of leads. On a pixel-only setup, 20 to 40 percent of them never make it back to Meta as clean signal, which is normal once iOS, Safari, and ad blockers take their cut.
That is a fifth to nearly half of your leads the algorithm never sees, so it optimizes on what is left and spends your budget accordingly. Every month.
This isn’t exaggerated. It’s a conservative, widely-reported signal-loss range. Your free score shows where you actually stand.
You can’t fix what you can’t see. Your free score names the gaps in three minutes.
Since 2008
in digital marketing
Built by someone who runs this every day.
I’m Keith Guirao, founder of Maven Media. I started in email marketing in 2008, moved into media buying in 2012, and since 2017 I’ve focused almost entirely on Meta, generating leads in the hardest, most compliance-heavy verticals, where most agencies wash out.
Insurance. Loans and personal finance. Mortgage. Home services. The verticals where one tracking mistake costs real money and one compliance mistake costs the whole account. I’ve personally managed 120+ ad accounts and $10M+ in ad spend, up to $600K a month at peak, and across all of it I’ve never had an account permanently banned. Accounts get flagged in these verticals, that’s normal, but I treat Meta policy as a hard constraint and risk-check every setup before it scales.
I come from a development background (B.S. in IT and Web Applications, NJIT), so the server-side and CAPI side of this isn’t theory to me. It’s what I build. In higher-traffic accounts, where there’s enough volume to move fast, I’ve seen the full stack cut cost per result by as much as 15 to 30% in the first month. Results vary by account and starting point, and lower-volume accounts take longer, which is why the guarantee gives it a fair 60 days.
I validate conversion tracking across Meta, Google, and Bing every single day. Meta is where I spend 90% of my time, and it’s where the stakes are highest.
You can have a great media buyer. The question is whether your data agrees.
Buying media and measuring it are two different jobs. A strong buyer can write great creative, structure campaigns well, and still feed Meta incomplete data. If the conversions that matter never make it back to the platform, even a great buyer is optimizing toward the wrong signal.
Is your media buyer attributing your results back to the source, server-side, deduplicated, and matched to real people? Attribution is the step almost everyone skips, and it decides whether your budget compounds or leaks.
Your score checks the part your media buyer probably isn’t.
A real number, not a vibe.
Your Tracking 100 score grades your setup across the six things that actually determine whether Meta can find your buyers. You get one number out of 100, a tier, and a plain-English read on the biggest gaps.
- 1
Answer 12 questions.
About 3 minutes. No account access required.
- 2
Get your score.
Out of 100, with your specific gaps named.
- 3
Close the gaps.
Book a diagnostic to see what each fix is worth, or take your results to your current team.
The six signals we grade
Pixel & events
Firing, mapped, complete
Event Match Quality
Against the 7.0 benchmark
Server-side (CAPI)
Coverage & dedup
Signal quality
Right event, real values
Attribution
Where the numbers break
Compliance (SAC)
PII handling, account risk
The stack a healthy setup runs
The work, by the numbers.
Since 2021, I’ve rebuilt, tested, and confirmed complete client-side and server-side tracking for 89 lead and registration flows, deduplicated across platforms. 48 in 2025 and 22 in 2026 alone. The 2026 mix: 14 Meta, 6 Google, 2 Bing. This is what I do, every day.
Two accounts, one month, lower cost per lead.
Two recent examples, anonymized to protect client data. In both, I also led the UX and registration-flow work, so tracking was one part of a broader fix, not the only lever.
HELOC
HELOC Client A
average cost per lead, within 30 days
Debt
Debt Client B
average cost per lead, within 30 days
Results vary by account, offer, budget, and starting point. Past performance does not guarantee future results.
I run the exact tracking setup on this site that I’d build for you.
Everything this diagnostic checks for is already built into this very page: the Meta Pixel paired with server-side tracking, conversions deduplicated across Meta, Google, and Bing, cookie consent switched off until you allow it, and personal data hashed for privacy before it ever leaves the server.
I won’t recommend a tracking setup I’m not willing to run on my own business. The score you’re about to get is measured by the same system I’d build for you.
The whole industry is flying on partial data.
This isn’t a you problem. Privacy changes and browser restrictions broke pixel-based tracking for everyone. The advertisers winning now are the ones who rebuilt their measurement.
13%
lower cost per result when advertisers run the Conversions API alongside the Meta Pixel, versus the Pixel alone.[1]
44%
of U.S. iOS users opt in to app tracking (2024). The rest stay invisible to app-based measurement.[2]
54%
of marketers are confident in their full-funnel media measurement.[3]
52%
of senior marketing leaders can prove marketing’s value and get credit for it. Nearly half cannot.[4]
If you advertise insurance, loans, or financial services, this matters more.
Under Meta’s Special Ad Category, you can’t target by age, gender, or ZIP. That strips away the levers most advertisers lean on, which makes your tracking and your creative the only real performance levers you have left.
It also raises the stakes on getting the data right. In regulated verticals, a sloppy setup isn’t just bad data. Sending customer information to Meta the wrong way is a compliance problem, and one violation can take down an account, not just a campaign.
Most agencies have never operated inside these constraints. The score checks for it specifically.
What clients say.
Gary R.
GoogleKeith at Maven Media is a true expert in lead generation and Meta Ads. He took the time to understand my goals, built a structured system for our real estate campaigns, and optimized them specifically to capture high-quality international leads. What I appreciated most was how turnkey he made the process, from strategy and ad setup to constant monitoring, A/B testing, and detailed monthly reports. He didn’t just run ads; he actively refined the campaigns to lower cost per lead and increase conversions. If you’re looking for someone who understands performance marketing, delivers measurable results, and treats your budget like his own, Keith is the one. Highly recommend.
Kane T.
GoogleBefore working with Maven Media, our Meta campaigns felt scattered and unpredictable. They simplified our setup, rebuilt our structure, refined our creative, and our leads instantly became more consistent. Our CPL dropped, our lead quality improved, and for the first time we actually understood how to run Meta ads the right way. Their communication was clear, their strategy was sharp, and the results came quickly. If you want Meta ads that convert and a team that explains the process in a way that actually makes sense, Maven Media is the right choice.
Ashleigh A.
GoogleI first heard about Maven Media through a partner we were both connected to in the lead gen world. Even from a distance, I could tell their Meta campaigns were hitting way harder than what most agencies were doing. The results were solid, the targeting made sense, and the creative actually converted. When I finally got the chance to work with them more directly, everything checked out. Their Meta work is seriously next level, and the Google campaigns they run on top of it make the whole system feel predictable instead of random. They understand how to warm up an audience, qualify traffic, and build funnels that don’t fall apart after a few days. What stood out most is that they are easy to talk to. They walk you through the data, explain what they are testing, and genuinely care about long term performance. If you’re in lead gen and want a team that really gets Meta and knows how to scale without burning your budget, Maven Media is a solid choice.
Chris E.
GoogleWorking with Maven Media completely transformed our lead generation game. Their team didn’t just send us random leads, they delivered qualified prospects who actually converted. The process was clear, communication was on point, and they consistently optimized our campaigns for better ROI. If you’re serious about scaling your business with real, measurable results, Maven Media is the team you want behind your marketing.
Taylor D.
GoogleMaven Media delivered above and beyond what I expected. Their team is incredibly responsive, creative, and strategic. From the very first conversation, they took the time to understand exactly what I needed and came back with solutions that made everything clearer and easier on my end. The execution was fast, the communication was flawless, and the results spoke for themselves. It’s rare to find a media team that blends professionalism with genuine care, but Maven Media does it effortlessly. Highly recommended for anyone who wants their brand, message, or campaign handled with real expertise.
Misha S.
GoogleWe brought Maven Media in after struggling to get any real traction on Meta. Within a short time, they turned things around for us. The ads they built brought in homeowners who were actually ready to book, not just people clicking around. Our pipeline became steady, and the leads were noticeably stronger. Once Meta was performing well, they introduced Google campaigns to support the growth. That combination has been a game changer for us. We get consistent leads from two channels now, and our booking rate is the best it has been in years. The team is easy to talk to and always walks us through the data so we understand what is happening. For any home services business looking for high quality leads and predictable results, Maven Media is the partner you want.
Ashar J.
GoogleI had a great experience working with Keith for Meta lead generation. Everything was simple, clear, and focused on getting real results. They didn’t just set up basic ads, they created a full, working system that actually brought real leads, not just clicks. I would definitely recommend it to anyone who wants solid results without overcomplicating things.
Most advertisers are quietly losing 20 to 40 percent of their conversions and never know it. I built Tracking 100 so you can see your real number in three minutes, free, then decide what it’s worth fixing.
Keith Guirao
Founder, Maven Media
See where your tracking actually stands.
Three minutes, no account access. Get your free score out of 100 and the exact gaps quietly costing you.
Questions, answered.
Still unsure if this is for you? The fastest answer is your own number.
Get my free score →What if the fixes don’t move the numbers? Is there a guarantee?+
Yes, and it runs for a full year. Implement 100% of your Tracking Health Report, give it real budget for at least 60 days, and if your true cost per result has not dropped by at least 10%, I refund your $2,500 in full. I measure the real downstream outcome from your CRM, the cost of an actual funded, booked, or closed customer, not the conversion count Meta reports, so the number reflects real business results and cannot be gamed by attribution. To claim, you show proof you implemented everything plus the raw, unedited exports from Meta, Google, and your CRM. You have 12 months. I put real money behind this because a properly instrumented account almost always converts better than a leaking one.
Read the full guarantee terms →Is this just a sales call in disguise?+
No. Within 3 to 5 business days after the call you get a written Tracking Health Report and a ranked remediation plan, built on your real numbers, whether or not we ever work together. It’s real diagnostic work on your account, credited in full toward management if we turn out to be a fit. If not, the report is still yours to keep and hand to any developer or agency.
Why should I trust you with this?+
Fair question, especially cold. First, the diagnostic is objective: the score and the report are built on your raw numbers, not my opinion, so you can hand them to any developer or agency and check my work line by line. Second, this is nearly all I do. I have bought media since 2012 and worked strictly in Meta since 2017, managing 120+ ad accounts and $10M+ in ad spend personally, up to $600K a month at peak, nearly all of it in finance, insurance, and loans, the verticals where tracking is hardest and the rules are tightest. Across those 120+ accounts I have never had one permanently banned. Accounts get flagged in these verticals, that is normal, and I have resolved plenty, but I treat Meta policy as a hard constraint and risk-check every setup before it scales. Clients rate the work 5.0 on Google. I keep specific client results private out of respect for their data, but I am glad to walk you through anonymized examples on the call.
Is my data safe? I’m in a regulated vertical.+
Yes, and this is built for exactly that. The free score needs zero account access, just 12 questions. Tracking consent on this site defaults to denied until you opt in, and any personal data is hashed before it ever leaves the server, so raw emails or phone numbers are never exposed. When we do the paid diagnostic, we handle your account with the same care Special Ad Category advertisers require.
Do you need access to my ad account for the score?+
No. The score is 12 questions and requires zero access. Access only comes into play during the paid diagnostic, where we pull your real numbers together, live.
I already have an agency. Why would I need this?+
Because the score is objective. Your Event Match Quality is what it is regardless of who manages your account. Plenty of managed accounts are still running on the raw Lead event with no server-side coverage, because it dashboards well. The diagnostic shows you what you’re actually getting for what you’re paying, and the guarantee means the fixes have to earn their keep.
Why is the diagnostic paid?+
Because it’s real work, and a price filters for people who are serious about fixing this. Between the credit toward management and the 12-month money-back guarantee, the risk sits with me, not you: if we work together it costs you nothing, and if the fixes don’t move your cost per result, you get the fee back.
I’m not technical. Will I follow any of this?+
Yes. The score and the report are written in plain language and dollars, not jargon. The technical depth is mine to carry, not yours.
Is this only for Meta?+
The score and diagnostic lead with Meta, because that’s where most advertisers leak the most and where the constraints are tightest. The full engagement covers Google and Bing too, server-side and client-side, with proper cross-platform deduplication. Most setups botch exactly that.
What if my score is high?+
Then you’re in rare company, and the conversation changes to protecting that signal quality as you scale, which is its own challenge. The strategy call exists for exactly that.
Find out what your tracking is really worth.
Three minutes. One number. Zero account access. Get your score and a personalized plan to fix your tracking, backed by my 1-year money-back guarantee.