Guides
Conversion tracking, explained by someone who builds it
Practical guides to Meta tracking, the Conversions API, attribution, and Event Match Quality, written for lead generation in regulated verticals.
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The 7 Signs Your Meta Conversion Tracking Is Leaking (and What Each One Costs)
The seven signs your Meta conversion tracking is quietly losing conversions in lead generation, what each one costs, and how to fix it. From Keith Guirao, Meta specialist since 2017.
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5 Meta Ad Policy Violations That Get Finance & Insurance Accounts Banned (and How I Avoid Them Across 120+ Accounts)
The five Meta advertising policy violations that trigger most finance and insurance account bans, real examples of what got flagged, and how I keep 120+ Special Ad Category accounts clean. By Keith Guirao.
Read →Why Your Meta Cost Per Lead Looks Fine But You’re Still Losing Money
Your reported cost per lead and your real cost per customer are two different numbers, and only one of them pays the bills. How the gap forms, where it hides, and how to find your real number.
Read →Event Match Quality Explained: How to Get Above 7 (and Why It Pays)
What Event Match Quality actually measures, why a score under 6 quietly raises your costs, and the specific identifiers that move it. Written for lead generation, where you already have the data.
Read →Meta CAPI for Finance & Insurance: A Compliance-Safe Setup Guide
How to install the Meta Conversions API in a regulated vertical without creating a privacy problem: install options, what to send and never send, deduplication, consent, and how to validate it.
Read →Offline Conversions: How to Get Funded Customers Back Into Meta
Meta optimizes toward the outcome you report. If you only report form fills, that is what it finds you. How to send funded loans, bound policies, and closed deals back from your CRM.
Read →How Conversion Tracking Actually Works (Meta, CAPI & Dedup)
A plain-English breakdown of client-side, server-side, and offline tracking, deduplication, and Event Match Quality.
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