The performance guarantee

What I promise

After you implement 100% of the fixes in your written Tracking Health Report and run budget for the measurement period below, your real cost per result will drop by at least 10%. If it does not, and you meet the conditions below, you get every dollar of the diagnostic fee back.

How “cost per result” is measured

On a real-outcome basis, not a dashboard basis. We measure the cost of an actual downstream customer, the funded loan, bound policy, booked appointment, or closed sale from your CRM, not the raw conversion count Meta or Google reports. This is deliberate: it means the number cannot be inflated just by counting more conversions, and it reflects real business results, which is the whole point.

• Before: the 180 days immediately before your changes go live.
• After: at least 60 days of new traffic after your changes go live. We compare like for like using the same tracking stack.
• Both windows use the same result definition and the same full attribution stack we build (client-side, server-side, and offline conversions where they apply).

Volume floor (to keep noise out)

After changes go live, the claim window must include a 90-day period with either 50+ CRM-tracked results or $15,000 in Meta ad spend. Platform exports are the proof. If neither threshold is met, the guarantee does not apply. That is not a failed performance claim. It is ineligible due to thin volume.

What you need to qualify

The guarantee protects both of us, so it asks you to actually do the work and to prove it with data neither of us can edit. To claim, you provide:

• Proof you implemented 100% of the report, exactly as written: Events Manager screenshots, CAPI request logs, your GTM container export, server-side configuration, and confirmation of any offline or CRM conversion feeds. Every item in the report has a checkable definition of done.
• Raw, unedited platform exports pulled straight from Meta Ads Manager and Google Ads covering both the before and after windows.
• Volume-floor proof that the 90-day requirement above was met: either at least 50 CRM results or $15,000 in Meta spend after go-live.
• Your CRM export for the same windows, so the real downstream cost per result can be verified.
• A claim submitted within 12 months of your diagnostic call.

Keeping the comparison fair

Tracking is one input into cost per result, so the guarantee measures a like-for-like account. Refreshing creative is expected and encouraged, that is normal operation and it runs on both sides of the comparison. What needs to stay materially consistent through the measurement period is the structure around it:

• the core offer and product,
• the funnel and landing pages,
• the primary target geographies and audience strategy,
• monthly budget, within 25% of the baseline average, and
• the full tracking stack, kept live and intact for the whole period.

No partial builds or broken tracking. Partial implementation, skipped items, “we forgot one event,” unfinished CAPI, disabled pixels, or broken offline/CRM feeds during the window void eligibility. Keep the stack intact the whole time.

If the offer, funnel, geography, or budget changes materially during the window, the before and after are no longer comparable and the guarantee does not apply. Normal creative rotation never voids it.

If you qualify and the number is not met

I refund the full $2,500 diagnostic fee within 14 days of verifying your submission. No hoops, no partial credit games. That is the deal.

The short version

Do every fix. Hit 50 CRM results or $15,000 in Meta spend in 90 days. Keep your offer and funnel steady. Show the raw numbers. If real cost per result is not down 10%, you get the $2,500 back. Partial work or thin volume means the guarantee does not apply.